Remodelers On The Rise

Am I using my website effectively?  How can I improve my online presence? I want to improve my SEO - what are some things I can do myself? What are some more advanced things that I could get some assistance handling?   In today's interview with Spencer Powell of Builder Funnel, we answer these questions and focus in on some small, actionable things that seem to move the SEO and conversion needle that remodelers can implement.   Spencer and I will discuss: Using services pages to build your SEO (3:10), keeping your old content fresh (6:40) the importance of opt-ins (12:00), why your blog matters and how to make it work for you (19:28), and how to utilize your Google Business page (20:40).    Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his great-great grandfather.  Spencer got started in marketing when his uncles' business made a shift from purely home building to adding a remodeling division.  When the crash hit, they needed remodeling to support