Christopher Lochhead Follow Your Different

Today, we feature another great author in this series. Rishad Tobaccowala is the Chief Growth Officer at Publicis Groupe, an advertising and communications firm with 80,000 people! He has a brand new book, Restoring the Soul of Business. We talk about how business leaders are overly focused on spreadsheets, why the best companies are like religions, the importance of being human beings at work! Spreadsheet, Story, and Soul Over the last few years where things are moving extremely fast because of technology, data, financial and twitchiness of time, Rishad shares that companies have started tilting towards the spreadsheet side of the business, which is measurable, data-driven and financial. However, for Rishad, a successful company is one who can marry both the spreadsheet side of the business and the story of the business, which is about the culture, the purpose, values, emotion, and talent of the company. “The soul of the business is when you combine the story and the spreadsheet in a way that you have a vi