Impact Alumni Podcast
Episode 25: What metrics are important in Alumni Relations--Mark Marshall
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Sinopsis
On the podcast Mark J. Marshall managing associate in Bentz Whaley Flessner's Minneapolis office and I discuss:Most effective measurements for successful alumni programDifference between program and event participationAlumni relations programs have a role in fundraisingMaking the case for alumni relations About MarkMark J. Marshall is a managing associate in Bentz Whaley Flessner's Minneapolis office. With over 20 years of development and alumni relations experience, he brings a strong background in major and planned gifts, development operations, alumni relations, annual giving, and campaign strategy to clients. He has a particular interest in strengthening development teams through coaching of leadership and team members. Alumni Relations has been an integral part of Mark’s career. He has been a leader in alumni programming at several types of institutions including K-12 education, a major university and a small college. His career has included Marian Catholic High School in Chicago, The U