Financial Post Executive
Leaders Series: John Boynton, Chief Marketing Officer at Rogers Communications Inc.
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:12:39
- Mas informaciones
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Sinopsis
John Boynton is the EVP Marketing, Chief Marketing Officer at Rogers Communications Inc. When Rogers launches a new product they do so after deep research and significant internal testing. John shares his unique insights about their methods and innovation style, which can work across all organizations.
