The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Launching a first-of-its-kind product comes with challenges, but Pela has always been a creative first-mover. They’ve had massive success and fun educating consumers and keeping their mission to combat climate change positive.  This episode’s guest is Pela CEO Matthew Bertulli. Pela makes compostable phone cases and they just launched a new product called Lomi that went viral on Kickstarter.  Matt and his team at Pela are forward thinkers and Matt share’s how that’s led them to success, what it was like to go from bootstrapped to venture-backed, as well as what he’s excited about for the future of eCommerce and environmental products.   This is an excellent episode with somebody who is in the arena building things and very passionate about his work.  Episode Highlights: 3:56 How the Lomi Kickstarter went viral  5:15 What exactly Lomi is  10:17 Educating consumers about environmental products & the problems with Facebook  14:52 Using storytelling to build word of mouth momentum  15:28 What Lomi stands for