Built On Purpose

Shuchi Sarkar is currently CMO of a biotech start-up, Creo Inc. Creo, is an ingredient platform, producing rare and novel cannabinoids, through a fusion of technology and fermentation, with multiple benefits to humans. In her current role she is responsible for driving the go-to-market strategy,  brand building, PR and communications, category growth and demand generation for Creo, as well as building the team and the marketing ecosystem in this nascent but fast-growing industry. Previously, Global Head of Marketing for HP Graphics, a growing $4Billion, B2B digital printing business for HP. Shuchi currently manages a budget of roughly $100M and 150 FTEs in a complex category. She helped transform the marketing model to a more strategic, integrated marketing campaigns, encompassing AI, account-based & closed-loop marketing, social & digital, content, customer advocacy & PR. And drove the re-skilling and transformation of a 140 people diverse team spread across the globe.  Previously, Shuchi led a