Good Life Project || Inspiration | Motivation | Happiness | Meaning | Success

Imagine this...A financial genius spends his life developing a complex financial model with the intention of telling you what stocks to buy and sell, and when, in order to make the most money and minimize risk.You'd expect that model to out-perform a single rule that says something like "just split your money evenly between 20 stocks." Except, according to today's guest, Simple Rules co-author, Donald Sull, when that very experiment was run, the simple rule beat the expert every time.As amazing as technology and sophisticated systems are, they often end up performing no better than far simpler, yet often ignored simple answers.Same holds true for life. We spend so much time looking for the fancy methodologies, systems and technologies. We assume they've got to better than something that appears so simple. So we ignore the simple and waste tons of time and money building something that makes us feel better, but doesn't beat the easy answer. And that is a huge mistake.In this fascinating conversation, Sull draw