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Sinopsis

Many social and digital marketers feel that they are pulled into too many directions. They complain of being too busy. They complain of not having adequate budget allocated to their programs. They may struggle with obtaining buy-in for their program. In addition they feel they are more reactive than they are proactive. Many even struggle with proving their own or team value for their basic existence in the organization. It is time digital marketers step up and lead. It's time the senior digital marketers own their programs. They need to learn to say no. They need to develop a plan and obtain the resources needed to implement it. Do these problems sound familiar?  You struggle with getting buy-in for your programs You lack adequate budget for success You are forced into tactics and strategies you don't believe in Your are executing Random Acts of Marketing (RAMs) You struggle with proving value for yourself and/or your team  You wish your executives better understood your goals and objectives  Your program is