Informações:

Sinopsis

As more and more brands jump on the social networks there is no shortage of tweets to read, podcasts to listen to, blog posts to learn from, videos to watch or people to talk to! What's even worse is as the competition for eyeballs, ears and hearts is increasing across the social web, even the biggest and most popular social networks such as Facebook are moving even further into a pay to pay model. The days of free organic reach with little investment in content and community are quickly coming to a close. Not that this ever really worked or was a strategy for smart brands. Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in their newsfeed “if” the brand is lucky and Facebook’s algorithm determines it is worthy of a view in the newsfeed of their fans. What are you doing to adapt and be ready for the new social web? The number one question you should be answering is WHY! Why should your audience and online social com