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086: Embrace Imperfect Perfection for Social Media Business Success

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Sinopsis

When is the last time you met a perfect person? Do you have a perfect friend? How about a perfect client?  How about a perfect product? Do you know of a perfect brand? The truth is you can never be perfect. Humans are not perfect. Each one of us makes mistakes. We each have a unique wackiness about us. It's our quirks, scratches and bumps that make us human and that help us connect with one another in simple, meaningful and memorable ways. Brand can never be perfect because they are made up of human beings, which are not perfect. Many business and marketing leaders avoid embracing social technologies and methodologies because of their desire to be perfect. They fear making a mistake and looking like a fool in front of the social universe online. When they do make a mistake some of these same brands run and hide instead of owning the fact they made a mistake and showing their human, imperfect side. Your customers, audience and online community will appreciate the fact you are human and aren't afraid to show it