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Sinopsis

Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another. It takes on average a minimum of 6-7 brand touches before someone will remember your brand. You only have one chance to make a first, second and third impression. A brand can be delivering 95% positive, memorable and delightful brand experiences. However, if even one touch is negative it could be destructing brand equity, brand loyalty and bottom line revenues. It could be the key inhibitor keeping a brand from achieving their business goals and objectives. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing, experiential branding and word of mouth agency shares a recent experience visiting Divani Apollon Palace and Thalasso and Intercontinental hotel on a recent trip to Athens, Greece. It is a compelling case study that validates the impact one single