Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

Did you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to  Edelman Trust Barometer? Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth. Your employees are already active on the social networks today regardless if you want to acknowledge it or not. They are already making hundreds and thousands of brand impressions every day on social networks such as Facebook, Twitter, LinkedIn, Instagram and the list goes on. The majority of organizations and business leaders today want to increase brand awareness and brand equity, grow their community, increase sales and earn the support of loyal brand evangelists. What they don't realize is that some of the greatest opportunities for quickly recruiting and ear