Cx Leader Podcast With Steve Walker
Becoming Customer(s)-Centric
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:42
- Mas informaciones
Informações:
Sinopsis
It's not easy moving toward a customer-centric mindset, and Steve's guest is concerned that companies too often forget the customer heterogeneity - the differences between their customers. Peter Fader, professor of marketing at The Wharton School of the University of Pennsylvania and co-author of “The Customer Centricity Playbook,” discusses common mistakes and misperception in becoming “customer centric.”