Ordinary Vegan Podcast

“I try to encourage people to shift to plant protein. I think that’s the No. 1 thing that people can do in their lifetime to positively impact climate change.” Ethan Brown, Founder Beyond Meat Many companies are entering the plant-based meat business, and sales are booming. But is vegan meat healthy? And what about all the other plant-based products targeting meat-eaters? What does "plant-based" actually mean? Simply put, plant-based is now the buzz-word for health, and marketers have seized the moment. But plant-based doesn't always equal healthy. In today’s episode, we break down the nutrition and ingredients from the two best-selling plant-based meat companies, Beyond Meat & Impossible Foods. “Every living plant or animal cell contains heme. From a food standpoint, what matters is that heme catalyzes very specific types of chemical reactions that transform abundant, simple nutrients into this explosion of hundreds of diverse volatile odorant molecules. When you experience them together, they add up unm