Spectrum

Local television newscasts become more popular as other media sinks in ratings

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Sinopsis

While other news media are fading in popularity, local television news programming is gaining popularity across the country. Newspaper staffs have been gutted and cable and network news have been staggering but local news is hiring more people and is becoming more popular than ever, according to Lesley Van Ness, Director of Talent Acquisition at Gray Television. Gray television currently owns 113 local television stations across the country including WOIO Television in Cleveland, OH. Ian Rubin, TV and Digital News Director at WOIO, says audiences are demanding more out of local television news than in the past. They want faster news that is multi-platformed and available on mobile devices in an instant. The assertions of Van Ness and Rubin are supported by the latest findings by the Pew Research Center. Local television stations in 2020 dedicated 6.2 hours of local news coverage in a day, according to Pew. This was an increase from 2019. Staffing for local television news operations also have increased w