Cx Leader Podcast With Steve Walker
This Data or That Data?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:27:16
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Sinopsis
In a world that generates thousands of terabytes of data every single day, it's important to be a little picky on what type of data to gather. Customer experience professionals rely on data to understand their customer’s needs. But what data do you collect? How does a CX leader determine what information is meaningful and what is simply noise? Host Steve Walker welcomes Azlan Raj, chief marketing officer of the EMEA service line at Merkle, for a discussion on how a CX pro determines what kind of data to gather.