Brand Yourself

Erica Huss & Zoe Sakoutis are the Co-Founders of Earth & Star, a functional mushroom company that brings the immune supporting benefits of adaptogenic mushrooms into the daily routines of their consumers through ready-to-drink lattes, coffee, and chocolate. As the founders of BluePrint Cleanse, this duo has a proven track record the wellness space, successfully scaling and taking it from infancy to sale in just five years, without any outside investment. With Earth & Star, the two entrepreneurs conceptualized a way to make functional mushrooms as accessible and delicious as possible to the masses, emphasizing the benefits in supporting immunity, energy and focus when integrated into a daily routine. In this episode, we chat about how Erica and Zoe first met, and what inspired them to join forces to create BluePrint Cleanse and start building out their concept, what contributed to the speed of BluePrint’s growth, led to multiple opportunities to be acquired, and what happened to the company once it