Media People Podcast

Data—it has always played a role in advertising and marketing, and its prominence & demand has only grown over time. As a matter of fact, many thought leaders refer to data as the new oil to illustrate just how important it has become. And at the heart of all this is today’s guest, Janice Liu. Janice is the Senior Vice President and General Manager of Magnet, a data & engineering consulting business. Born in China and raised in Vancouver, Janice has held senior level roles at both the agency and client level, and is also the founder of multiple start-ups including Filling The Gap: a bi-annual not-for-profit women’s empowerment conference. Janice Liu stops by to chat about growing up in Vancouver, attending university in Montreal, a career that includes companies such as PHD, Cossette, and CIBC, along with her entrepreneurial ventures. www.mediapeople.ca www.instagram.com/vicgenova/