Art Of The Kickstart

In this episode of Art of the Kickstart, we spoke with Zbyněk Suba, the founder of Snowfeet and creator of Assled V2. After deciding to leave college to pursue business, Zbyněk created Snowfeet and Assled. Although similar products were available near his hometown, he capitalized on selling them abroad and used the power of viral videos to raise awareness of his company. Listen to learn how Zbyněk and his team brought a brand-new product to snow enthusiasts around the globe through crowdfunding. Short on time? Here's what we talked about. Zbyněk intrigued potential backers and customers with Youtube, Facebook and Instagram videos that went viral. If your brand is unknown, that provides an opportunity to create unique videos and showcase your products how you want. Create awareness and build hype.  Zbyněk encourages Kickstarter and Indiegogo creators to launch on Japanese crowdfunding platforms after successfully funding their original campaigns. Campfire, Green Funding and Makuake are Japanese