Christopher Lochhead Follow Your Different

If you’ve ever watched the Olympics, gone to a Major League game, or even turned on your Xbox, chances are you’ve seen our guest’s great work. On this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with Audrey Arbeeny, the Category Queen of Sonic Branding. Audrey Arbeeny presented the discipline of Sonic Branding, way back in 1993 at the Design Management Institute in Amsterdam. Now that Sonic Branding has exploded, particularly as digital products have, it has been become a giant category across all kinds of areas marketing, branding, product design, and experience design in the arts world and the film to entertainment world. So if you are interested about Sonic Branding, and how it blitzed through the competition, stay tuned to this episode. Audrey Arbeeny on Sonic Branding The conversation starts off with defining what Sonic Branding is. Audrey has this to say on the matter: “I believe what you're doing is the same thing as when we did the original Major League Soccer, Anthem