Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle podcast we're going to talk about something that could be a really powerful lead generation, and lead conversion tool for you. We’re talking about a book. There's nothing more revered in our society as an authority figure than someone who has written a book. It's gone on for centuries. We even have Government sponsored buildings that are filled with books where we go, and in hushed tones take in the knowledge that’s collected. That gives us an advantage. When you can package information that YOU have, specialized knowledge that you bring together and format as book, it goes such a long way in helping people putting down their skepticism and accepting what you are putting out as an authority. We’ve used this in many different ways. We have books we use as lead generation tools. We have a book called How to Sell Your House for Top Dollar Fast that we use in our Getting Listings program. One of the very first things I did as a Realtor was to package up information about where