Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle Podcast we're talking with Chris Knox, born and raised in northern California’s Silicon Valley. He’s worked there for many years, in a market that’s very sophisticated. He's got a really great business, and today we talked through a couple of big opportunities he has. Right now, 100% of his business is coming from repeat and referral clients. We talked about the opportunities in his after-unit that could easily bump that up by 50% this year. I'm excited to see how that plays out for him. Then we talked about getting listings, and how to go into an area that doesn't have much to define it. We compared the difference to areas where it’s common to have named communities, and how easy it is to pick an area that’s very specific. But we walked through how he could do that in an area that really doesn’t have such easily defined characteristics and I think we came up with a great solution. So two things we focused on in this episode. The after-unit, and getting as many orchestrate