Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle podcast we're talking with Justina Courtney, from Burlington in Canada, just outside of Toronto. Justina is a newer real estate agent, coming up on a year. She's been with us at GoGoAgent since January, and has been mailing the Getting Listings program in very specific areas. She's really going all in on trying to get listings in a particular townhouse area, so we talked a little bit about the strategy behind that. She’s following a program we developed with Julie Matthews here in Winter Haven, mailing a multiple week sequence, at the peak listing time of the market, where people are mostly listing their homes. Julie went from a 0% market share in a particular area to having generated five of the next 24 listings that came on the market. A 20% market share. Both Justina and Ron Reed are duplicating that process and we're watching it all unfold in our GoGoAgent forum right now. So, today we talked a little about that, and then we talked about some strategies for Justina to