An Interview With Melissa Llarena

Lisa Messenger has lived a full range of entrepreneurial emotions – the ups and downs over the course of being in business for over 21 years.  In this episode, Lisa covered quite a bit, including the idea of finding your purpose, knowing why you're going into business, how to fail fast, and how to assemble and work with a team even if you can't pay them at first, and finally, the numbers that matter. This is actually all in her book, “Start Up to Scale Up,” which makes a great graduation gift or if you simply want to give somebody something that will help spark up an idea within them. (Use the discount code Melissa20 to get 20% off of any of her products. Lisa also shares how she is currently getting to know the North American market, considering the nuances between the U.S. and Canada, especially compared to the Australian market.  Finally, Lisa dishes out some actionable insights into when we should share our big business ideas, how to stay ahead of the curve if someone has already done what we wish to acco