Fitness + Technology

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators.  To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 19:13: “I think one of the burdens of the fitness industry is there is an aversion to variable cost.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:13: Bryan opens the show by introducing the panel.  5:29: Bryan asks the panel how they are using integration technology in their respective roles. 11:09: Bryan asks the panel how operators can piece together their data platforms as a single source. 14:16: Bryan inquires with the panel about the