Internet Marketing: Insider Tips And Advice For Online Marketing

In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.In this episode, you'll learn:Why it's helpful to distinguish between short-term and long-term learningWhere did eLearning, as we know it today, start?When was the Cambrian Explosion of eLearning?What is space repetition and why is it important?The difference between content marketing and thought leadershipHow marketers can best support eLearning sales teamsReferenced on this episode:[Book] The Friendly Orange Glow by Brian Dear: https://amzn.to/3064ZrEThe Ebbinghaus Forgetting Curve: https://www.psychestudy.com/cognitive/memory/ebbinghaus-forgetting-curveCONNECT WITH JOHN:https://www.youtube.com/c/JohnHelmerConsultinghttps://learninghack.libsyn.com/https://podcasts.apple.com/gb/podca