Amazing Fba

"In the mundane act of naming a price, we translate the desires of our hearts into the public language of numbers. That turns out to be a surprisingly tricky process." William Poundstone   Why Pricing Strategy Matters in e-commerce So let's talk about this. First of all, why does this even matter? More than ever, e-commerce entrepreneurs have had crazy rises in costs. Whether it's shipping or raw material costs, they have shot up. Amazon ads costs have also gone up across the board. At least 50% year-on-year increase in Amazon ad costs.   Focussing on Amazon pricing and how it drives profits, the maths is pretty simple. Let's come back to more mundane math that we can all grasp, but overlook, which is this:   If you have a $20 product, which has say a 20% profit margin, that means if you're good at math, you are making $4 in profits.   Let's say you increase the price by 10%. Let's say also you can maintain that price and keep your other costs the same.   Well, guess what? Your profit has increased f