Art Of The Kickstart

In this episode of Art of the Kickstart, we spoke with Hunter Sparrow, Magpie’s Marketing and Sales Analyst. Magpie’s most recent campaign, Kiko, garnered the support of over 400 backers and raised above $50,000. The team focused on the feedback from their audience and lessons they’ve learned from previous campaigns to help improve and develop their campaign. Listen to learn more about the team’s approach to launching Kiko on Kickstarter.  Short on time? Here's what we talked about. When COVID changed the costs associated with building their product, Magpie canceled Kiko's campaign, even though it was fully funded. Learn how that positively affected their relationship with backers. The team heavily relied on backer feedback to improve Kiko’s design. Since then, they've narrowed their focus by improving safety and cross-cultural differences with marketing in order to expand into a new market. Establishing trust early in a campaign is vital for campaign creators on Kickstarter and other crowdfun