Art Of The Kickstart

In this episode of Art of the Kickstart, we spoke with Chris Cronin, Co-Founder of Kitanica and creator of Scorpion Pack. From making it to the big screen and being worn by celebrities including the Rock, Kitanica’s products have amassed a large following before launching on Kickstarter. Their first crowdfunding campaign was Scorpion Pack. Scorpion Pack is the ultimate lumbar waist pack for your gear and has raised over $100,000 with the help of almost 1,000 backers​, 38% of which are first-time backers​. Listen to learn how Kitanica overcame the hurdles of a first-time campaign on Kickstarter. Short on time? Here's what we talked about. Is overthinking a bad thing? Kitanica takes its products further by overthinking every aspect of product design. Some were quick to bash Kitanica for using a Kickstarter campaign as an established company. But the Kitanica team wanted to strike the market, and reach new customers while their idea was trending. Kitanica’s products have been worn by actors i