Wavebreak Podcast: Grow Your Shopify Store

The $0 Ad Spend Strategy (And Why It Works So Well) with Andrew Benin

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Sinopsis

Andrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching.  In this episode you’ll learn:The blueprint behind the ‘no ad spend required’ strategy, how it led to a complete sellout for Graza, and why non-paid social channels are more important now than ever.The behind-the-scenes knowledge Andrew soaked up firsthand while working at Warby Parker, Magic Spoon, and Casper.The costs every D2C startup should plan for when optimizing branding and PR for their companies.Andrew Benin is Co-founder and CEO at Graza, olive oil made for anyone who cooks..Links MentionedGRAZALearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaig