The Talking Points Podcast
161: User-generated content, internal comms challenges, content costs
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:47:08
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Sinopsis
As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career? WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro Talking Point: User-generated content Spotlight: Starbucks teams up with Netflix Quick News & Quick Takes: Is cancel culture affecting brands? Quick News & Quick Takes: A mandate for internal comms Quick News & Quick