The Talking Points Podcast

Talking Points #83 - 2/22/18

Informações:

Sinopsis

Thanks for listening! Here’s our February episode: The Quick News & Quick Takes segment this month includes stories about the social media activity of CEOs (2:00), Facebook’s declining user count (3:10) and the 2018 Edelman Trust Barometer (6:05). The Talking Points Spotlight highlights the marketing activity in Minneapolis for the Super Bowl (8:40). The Talking Points in this episode feature discussions about why it’s a good time to work in internal communications (12:45), a new criticism of brands aiming to be publishers (17:55), the investigation by The New York Times into fake social media followers (31:10) and a roundup of several articles exploring trends in influencer marketing (39:20). Plus, the Talking Points Shoutout for this month goes to Jen Bowring-McDonough of the Center for Victims of Torture. Kevin talked with her about what she does for CVT and the variety of experiences she’s had in her media relations career (51:10). For show notes and links to the stories we talked about, visit http://ww