The Talking Points Podcast

Talking Points #78 - 10/19/17

Informações:

Sinopsis

The Quick News & Quick Takes segment this month includes stories about Walmart using Facebook’s Workplace (5:15), the type of content that people are reading on LinkedIn (6:25), and the frequency of social posts by brands (8:30). The Talking Points Spotlight highlights the Mayo Clinic and Amazon’s Alexa (9:55). And, the three Talking Points in this episode feature discussions about content strategy and what’s changed about companies acting like publishers (12:00), Edelman’s new survey about brands speaking up on politics and social issues (18:35), and how communicators can prepare for the fake news peddlers who are ready to pounce (26:45). Plus, the Talking Points Shoutout for this month goes to Paul Maccabee (34:50). And in the Talking Points “2 Cents” segment, Arik highlights a story about the emphasis on year-round training for youth and high school athletes (36:00), and Kevin found an article that can help you answer the question most people ask the first time they meet you (48:40). For show notes, visit