The Talking Points Podcast

Are the days of being slave to the page view coming to an end? Wishful thinking? Arik and Kevin discuss a story about the philosophical struggle that news websites - and companies for that matter - face when creating content. Also, it’s job hunting season for would-be marketers and PR pros. What digital skills are in demand? And, are we still looking for generalists or specialists? Plus, more momentum for corporate and brand publishers to adopt a more refined content strategy for all their channels, beyond their blogs, and to not necessarily obsess about driving traffic back to your site. Learn more about your ad choices. Visit megaphone.fm/adchoices