The Talking Points Podcast

As the assumed reach and influence of the major social platforms continues to be called into question, where should companies and brands invest their social time and resources? In this episode, Arik and Kevin consider the shift to messaging apps as one solution. Part of that discussion also involves the continued consumer distrust of anything that looks like advertising, so is the solution “Trust Content”? Also on the trust angle, a post that wonders if there are benefits to creating unbranded content or websites? Plus, the Mayo Clinic’s use of Periscope makes the Talking Points Spotlight. Learn more about your ad choices. Visit megaphone.fm/adchoices