The Talking Points Podcast

Companies and brands might be assuming that their employees have a significant level of social media skills. Arik and Kevin talk about why social media training should be prioritized in 2016. A recent post ripped the notion of ’brands as publishers,’ saying the success of content should be judged on views, links and shares. Plus, the declining sales of newspapers and what it means for earned media and media relations. Learn more about your ad choices. Visit megaphone.fm/adchoices