Travel Is Your Business

Designing customer experience in travel... Liliana Petrova, Director of Customer experience at JetBlue Airways, Visionary, Strategist, Customer Experience Professional and Blogger, joins John Matson, Bess Chapman, and Pavan Bahl in the MouthMedia Network studios powered by Sennheiser. In this episode: Liliana Petrova on designing for Experience is like a multi-phase cake What is movement, Technology design, how to achieve movement as fast and seamless as possible How people will feel about the brand and interactions Why the experience designer needs to be a vision thinker and can’t design in increments Facial recognition, and why with some brands it is like having a same experience like prison or the subway, and determining that will never happen like that with JetBlue as an experience Delight comes from the elements and when it works to one’s standards Designing experience is like being like a conductor of an orchestra Innovation is not building new things, but finding connections that didn’t exists before