Travel Is Your Business

Why the original travel app is partnered with so many brands and integrated into so much technology… Kristen Vasan, Director of Strategic Platform Partnerships for Foursquare (a technology company that enriches consumer experiences and informs business decisions through a deep understanding of location intelligence), joins John Matson in the MouthMedia Network studio powered by Sennheiser. In this episode: The state of personalization in the travel industry, gained some momentum Foursquare was previously thought as a social networking app, but is a contextually aware location platform that sits on top of some of the biggest brands’ tech Can build a contextually aware map of where people go People comparing brands to one another are looking at how technological experiences compare to one another  The risk of becoming the best tech company instead of best service Going from the check in app for locations,  and how Foursquare  pivoted to become a huge player in the enterprise location space How their API plays