Travel Is Your Business

The growth of Brussels Airlines in the Americas.. Andrea Bonaiuto, Marketing Manager for The Americas with Eurowings Group, joins John Matson and Bess Chapman  in the MouthMedia Network studios powered by Sennheiser. In this episode: The most effective B-to-B and B-to-C channels for Brussels Airlines and Eurowings, depending on gaol and purpose Having a smaller budget, acting in startup style in the Americas Working two brands Brussels has three points of departure in North America, but Eurowings has seven gateways in North America Local targeted events, getting people who haven’t travelled to a destination before, acquiring new customers, strategic partnerships Tomorrowland as the largest music festival in Belgium, seeking to create  a seamless customer journey experience and  related experiences, with live DJs at 30,000 ft A fun activation, working with United Airlines Gate parties Keeping customer loyalty when the customer may not be interacting directly with brand, consistency, quality service and experi