Travel Is Your Business

Guiding consumer insights to build audiences, optimize marketing campaigns, collect data, and utilize life moments… Eric Bamberger, SVP of Hospitality for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time), joins “Fashion Is Your Business” podcast hosts Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York. In this episode: Data has always been important to travel and other lifestyle industries Bigger companies operating with legacy systems, making consumer insights difficult Department of hospitality, organizing data, making it effective with clients IgnitionOne has a fundamental understanding of the customer journey First party data – the data a company can personally aggregate from their site, most companies don’t even know what to do with this data much less integrating third party data Connecting with CRM files Starting with cookies, using tags, create a scoring algorithm Processing in re