Travel Is Your Business

The world’s first influencer-driven discovery platform using social currency for travel… Gilad Goren, social entrepreneur and Founder of Raleigh&Drake, joins John Matson, Bess Chapman, and guest host Marc Raco in the MouthMedia Network studios powered by Sennheiser. In this episode: Gilad Goren on the future of content in the travel context, mix of personalization, instead of celebrity culture of past more local authentic voices and people who align with the travel in the way they view travel, ubiquitous and quality content throughout the journey Millennials rarely plan trips until on their way, dreaming and planning Raleigh&Drake is not setting new paradigm, instead reading the lines on how people plan their trips, helping with the tool for brands in travel space to adapt to how travelers view luxury Many people spend 45 hours on 45 websites when planning travel, but will ask friends on social media what they do and think Less than 25% trust recommendation sites, and Building a quilt of different s