Travel Is Your Business

Analyzing the intent of online consumer journeys in travel… Richard Harris, CEO of Intent Media (operating the world’s most powerful platform for advertising on commerce sites, with ads running across a network of leading travel websites), discusses how “digital exhaust” becomes valuable real time user intent data, sharing competitive information and rates develops loyalty, the distinction between search and commerce, and building a successful company culture. Recorded with hosts John Matson, Pavan Bahl, and guest host Nick Vivion of tnooz in the MouthMedia Network Studios powered by Sennheiser. Travelocity two ways, repurposing digital exhaust, and Dubonnet wine Harris reveals how he and his partners started as consultants, sold their company to Travelocity, then took over Travelocity, exited, then started Intent Media. He discusses the essence of the company as taking tools of machine learning to predict what users are trying to get accomplished and then solving that in real time to give them the user exper