Travel Is Your Business

Public relations for travel with BPCM… Sarah Pallack, Director of Travel PR for BPCM (a fully integrated global public relations agency brand building and communications in fashion, beauty, travel, lifestyle and luxury markets – (bio)), joins joins Pavan Bahl , Samantha Shankman and John Matson  at the MouthMedia Network Studios. Adding travel to fashion, the push to digital, and Twitter vs. Instagram Pallack shares how she runs travel wine and spirits department, and the work with hotel brands and properties, destinations from regions to islands, primarily working with luxury clients because they have budgets to do interesting things, and the experiences they offer to guests and journalists and stories to tell are interesting. How she came into a fashion house and started a travel arm, and the founders are world travelers. Doing a project for a countries like Morocco, how people talk about traveling as destination-based instead of property-based. Doing creative and edgy things and the way travel is talked a