Travel Is Your Business

Covering travel, leisure, food and wine with Time, Inc… Christina Grdovic (bio), Managing Director (overseeing advertising sales and marketing) of Food & Wine and Travel + Leisure Magazines at Time, Inc., join Peter Crysdale (Co-Founder of ReCorp), Pavan Bahl (CEO Open Source Business), and Tamara Wood for the second episode of Travel Is Your Business podcast. Starting with Time, Inc., new media, and content Grdovic discusses how she got to know and became involved with Food and Wine and Travel and Leisure, and the scope of the brands, publications and the work. New media, using data and the way it is packaged and sold, analyzing focus on content coverage, the relation to what advertisers need, how research shows people spend more money overall when traveling, and playing in luxury travel. Innovation, native content, and Top Chef Trying to keep up with the changing travel industry, and keeping a pulse on innovation. Comparing travel advisors as friends telling you where to go and what to do, and augment