The Powell Movement Action Sports Podcast

Bruce Edgerly or “Edge” as he’s fondly known is one of the only ski entrepreneurs I know to sell his company, get rich, and still be involved in the day-to-day of the business. I haven’t had anyone on the podcast with that type of story and Edge is also the only Ivy League guy I’ve had on the show. But Edge is just a dirtbag kayaker and skier who parlayed the contacts he made while writing for Powder Magazine and Larry Flint into a guerilla marketing machine that would drive the company he and his partner started, BCA, to the forefront of the industry. This is the ski version of the Steve Jobs story…but with a lot more personality. Steve Christie asks Inappropriate Questions, and they are awesome. Bruce Edgerly Show Notes: 3:30:  Moving to Miami, Holderness Academy, Hockey at Brown University, and then moving to Utah 8:00:  Graduating from Brown, getting a real job in Basalt, getting fired from that job, and then delivering the newspaper   12:00:  Miami Vice in Aspen, kayaking, Dean Cummings, the AK Heli Wars