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This week I’m excited to introduce you to Jessica Malach, current VP of Marketing & Insights for Social Nature, which is a discovery platform powered by a half-million natural shoppers.Jessica is truly the pioneer of this concept of Online-to-Offline Marketing, so I can think of no greater guest than her to enlighten us on this topic!In fact, she literally authored the e-book called The Complete Guide to Online-to-Offline (O2O) Marketing for CPG Brands featuring 50 pages of tips from 17 CPG expert contributors!If you’re a brand that promotes online and sells in stores, this episode is a must listen.Get your copy of The Complete Guide to Online-to-Offline (O2O) Marketing for CPG Brands.This e-book features 50 pages of best practices and tips from 17 CPG experts. Plus, consumer insights sourced from Social Nature’s community of 800,000 shoppers.https://www.socialnature.com/marketing/complete-guide-online-offline-marketing-ebook/⚠️ Before you go, I just wanted to say THANK YOU for taking a minute to spend ti