Visionary Life - Career| Inspired Living | Entrepreneurship

Rally is a better for you Beer Company born out of a love of adventure. Just one look at their team and you can see that the team behind Rally truly practices what they preach! Their beers include a non-alcoholic Dry Run Pale Ale, the Extra Mile Session IPA, and their TrailBlazer Golden Ale - all perfect for the outdoor enthusiast, weekend warrior or adventure nut.In this episode, Alan and I chat about…His entry into Home Brewing and whether or not he saw it as a business opportunity right awayHow a 700km gravel ride actually inspired the idea for RallyThe first few steps Alan took to bring the brand to lifeHow Rally Beer got a listing in the Ontario Liquor Store almost right away!The decision to focus on outdoor adventure and nature lovers, as their target marketHow experiential marketing has played a huge role in finding and retaining customersTheir yeti cooler stunt that gained them a lot of brand awarenessAnd where the company is headedTo connect with Rally Beer, head to https://drinkrally.ca/ or connect