Visionary Life - Career| Inspired Living | Entrepreneurship

This week on the Marketing Hotline, I’m sitting down with Jesse Cole, who is the founder of Fans First Entertainment, the creator of The Savannah Bananas and the author of Find Your Yellow Tux.His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine, but it wasn’t always sunshine & bananas in Jesse’s world.Just over 5 years ago he and his wife Emily were sleeping on an air mattress after draining their bank account, about to take the biggest risk of their life. You’ll need to tune in to hear about it!I first was introduced to Jesse and his epic story through the I Love Marketing Podcast, and I can honestly say that from the moment he started talking I was hooked. He’s a marketing genius!Jesse’s approach to building a BRAND rather than a business and creating FANS not customers is the type of marketing that I stand behind 110%. He’s not preaching expensive Facebook ads or fancy funnels, just an epic product and a memorable