Visionary Life - Career| Inspired Living | Entrepreneurship

Today, we’re talking about mischief makers, propagandists, con artists, boundary breakers & hype artists.Sounds pretty juicy, eh?Our guest of the show is Michael F Schein who has spent the better part of the past 5 years studying all things HYPE.Yepp, you heard that right!Michael wants you to know that if you are a business owner, entrepreneur, executive, artist, activist, or thinker who is trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.He wants you to understand how people make decisions, why they really get excited, and why they really choose to follow some people over others.In order to do so, Michael has followed the Hype Experts to find out the commonalities & to reverse engineer how they do what they do.Not only did I love recording this episode for all of you visionaries, but I deeply appreciated Michael’s perspective on all things marketing & brand building.Our philosophies are completely in l