Fitness + Technology

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Will Dahlgren to the show. Will is a senior key accountant at InBody, a leader in body composition analysis with innovative technology and devices. Their products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. Today, Will joins Bryan in a conversation on onboarding, the importance of body composition versus weight loss, and how brands can improve the membership experience. If you are interested in joining FITC, please visit: http://www.fittechcouncil.org/membership-sign-up#join One Powerful Quote: 33:41: “You don’t know what you don’t know." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:35: Bryan opens the show by asking Will to share what InBody does for a member.  6:21: Bryan and Will talk about integrating technology and why this is relevant to the member journey. 10:30: Bryan and Will d